Adelaida, Site, Seavey: the work of winemaker Jeremy Weintraub

Winemaker Jeremy Weintraub

Jeremy Weintraub in the midst of the vineyards of Adelaida estate

Jeremy Weintraub in the midst of the Adelaida Cellars vineyards, July 2015

Last year I fell in love with the wines of Jeremy Weintraub. Though I’d enjoyed his wines from Seavey before, I’d done so unwittingly, drinking them simply for pleasure without knowledge of the winemaker. Then last summer I had the good fortune of touring Adelaida Cellars in the historic Adelaida District on the western side of Paso Robles, enjoying vintages early in its history, then forward again to the first of Weintraub’s. After the visit I continued tasting newer releases of Adelaida wines, and discovered too his own Site Wines label.

Last month Weintraub hosted me again for a unique opportunity to discuss his work across labels, tasting current releases of Site, Adelaida, and an older vintage of Seavey (2009) side by side. What proves central to Weintraub’s approach to winemaking is a quest for intimacy with the vineyard rooted in an eye towards refinement.

Weintraub began consulting with Adelaida’s Cabernet program in 2012 and became winemaker in 2013, moving from his winemaking position at Seavey in Napa Valley that he’d started in 2008. As he began at Adelaida he also started his own small production Site Wines label, focused on vineyards of Santa Barbara County. Weintraub’s experience is extensive. Prior to his work at Seavey he had already worked in both Paso and Santa Barbara County, interned in Tuscany, Central Otago, Martinborough, and Long Island, and earned an MS in Viticulture and Enology from UC Davis.

Seavey 2009 Cabernet Sauvignon

It is Weintraub’s previous position as winemaker that makes the sense of refinement central to his approach most obviously visible. Prior to Adelaida, Weintraub led the winemaking team at Seavey, one of the most under appreciated estates of Napa Valley. It’s one of those vineyards that reminds us of the very specific value of site, showcasing a quality that surpasses that of its neighbors.

The Seavey’s dry-farmed, hillside vineyards, in the heart of Napa’s Conn Valley, are well-placed to absorb ample sun, delivering dark flavor characteristics and abundant tannin. Yet it sits close enough to the cooling and mineral influences of Conn Creek and Lake Hennessey to also intimate notes of rose, violet, iron and spice, a complexity infused with dusty elegance. Picked to celebrate the wash of acidity possible with the site, vinified for judicious tannin management, and clothed by just a sheer chiffon of oak spice, Weintraub’s 2009 Seavey Cabernet reminds us what Napa Valley does at its best is seamlessness. It’s one of those rare wines that brings a pinching sting to remember, the thought that I might not drink it again.

But, while Weintraub’s time at Seavey clearly showcases the refinement of his approach, it is perhaps in his current work at Adelaida that his talent for it becomes most apparent. When a winemaker is lucky enough to work with a site like Seavey it can be easy to mistake the important synchronicity of winemaker to vineyard as either based all in site quality or all in winemaking. Through his work at Adelaida, a more complicated and varied site than his prior home in Napa, the skill of his craft becomes more apparent.

Established in 1981, Adelaida began farming and planting its own vines in the early 1990s, having sourced fruit prior to then. The site now includes a unique range of varieties from the high elevation Cabernet of their Viking Vineyard, to the steep, rolling knoll of Michael’s dry-farmed, head-trained Zinfandel; the limestone established Rhone varieties that sweep the property, and the swailed chute of historic Pinot Noir, Gamay, and Chardonnay in the 1960s-planted HMR Vineyard. All together Adelaida’s estate vineyards include 145 planted acres, one-third of which is dry-farmed while the rest is being weened over to dry farming, a shift made in response to the recent California drought and in conjunction with hiring Weintraub.

Adelaida HMR Pinot

Adelaida HMR Pinot from 2013, 2009, 2002, 1995; HMR was planted in 1964 in a distinctly cooler microclimate on the western side of the Adelaida estate

Tasting through vintage verticals of Adelaida wines, most particularly the famous HMR pinot, Weintraub’s shift in quality becomes apparent. Established in the mid-1960s, then purchased by Adelaida in 1991, the earliest vintages of Adelaida’s HMR Pinots have aged beautifully, picked for freshness and woven through with accents of American oak. By the early 2000s, the winemaking has shifted entirely to French oak but also to greater extraction and apparently less age-ability. Then in 2013, like an optometrist flipping the lens in an eye exam, the wine moves into clear focus and the vineyard character reads distinctly, a wine fine-boned and persistent with creamy cherry blossom, and spicy crunch, nice tension and length.

The HMR also offers another revelation.

Adelaida 2014 Gamay

Part of the uniqueness of the HMR Pinot rested in its inter-planting of 51-year old Gamay vines, by far the oldest Gamay in California and an unheard of gold mine hidden in the hills of western Paso Robles. Prior to Weintraub’s arrival, the Gamay had been vinified into the HMR Pinot. By 2014, Weintraub convinced the Adelaida team it was time to uncover their treasure and take the Gamay seriously as its own wine. Borrowing a guiding insight from Cru Beaujolais, they foot stomped their Gamay with 50% whole cluster inclusion. The result is an energetic, pleasantly structured, earthy wine with hints of spice, a wash of minerality, and just enough fruit, with the lifted aromatics of a pretty Brouilly.

Current Release Site Wines

Site Wines 2013 Roussanne, 2012 Grenache, 2012 Syrah, 2012 Red blend

Weintraub’s work in his own project, his small production Site wines, makes clear his ability to read a vineyard. The quality of winemaking for his own label thus confirms the promise of his on going work with the Adelaida estate. In sourcing fruit from a range of sites in a region in a committed fashion, a winemaker is given the best opportunity to get to know the distinct overall characteristics of that region, but also to express most clearly his or her own winemaking aims.  Here, Weintraub has chosen to focus on Santa Barbara County. The result is a collection of five distinct Rhone wines, two varietal whites and two varietal reds and a red blend.

My favorite of the Site wines proves to be one of the prettiest Roussannes in California in both the 2012, and especially the 2013 vintage, sourced from the Stolpman Vineyard of Ballard Canyon. He also produces a Viognier that, in both 2012 and 2013 by avoiding the exuberant aromatics commonly found in California Viognier, masquerades as delicate until its persistent, while still subtle, expression across the palate becomes apparent.  And finally also two concentrated while still mouthwatering Rhone reds, a Grenache from Larner Vineyard of Ballard Canyon, and a Syrah from Bien Nacido of Santa Maria Valley, plus a Rhone red blend from Larner, each with the promise to age.

The Site wines are delicious and freshly energetic but it is also in speaking with Weintraub about each of these vineyards that his perspective shines. The intimacy Weintraub shows with the sites is impressive and detailed, the insights of a winegrower with as much a love for biology as beauty. The same balance shows in his on going familiarity with Adelaida’s vast vineyard holdings.

Adelaida Current Release Wines

Adelaida Cellars new look: 2014 Picpoul, 2014 Gamay, 2013 Viking Bordeaux blend, 2013 Viking Estate Signature Series Cabernet

Weintraub’s winemaking at Adelaida produces a broad range of delicious and drinkable wines, but it is also an enormous estate with a vast range of plantings. In practical terms, such a large site also takes time for any winemaker to know, whatever their depth of talent. It can also mean some of the vineyards’ wines seem to have greater synchronicity from vine to wine through winemaker than others.

While each of the wines of Adelaida today is far more than drinkable, I find that synchronicity most elegantly through Weintraub’s 2014 Adelaida Gamay and Picpoul. While the 2013 Picpoul was a lovely wine, the balance of mouthwatering acidity to pretty fleshiness in the 2014 is inspiring. As paradoxical as it can seem when considering Paso Robles heat, it is the Adelaida whites, especially the Rhone varieties, and lighter reds I find most thrilling. In these I eagerly await seeing how they develop with on going vintages.

Turning to the more robust wines, the recent release of the Viking Estate Signature Series Cabernet, the 2013, is not yet showing what it has to offer – currently feeling sweet and simple on the palate as it finds its way through its first years of baby fat while also promising to become more lithe and agile with age. The Viking Bordeaux blend from 2013, on the other hand, delivers an earthy grace that by the third day open is singing, an early indication of where it will get with age.

Speaking with Weintraub about his ongoing intimacy with the estate, I am excited to continue following the development of the Adelaida Rhone wine and Cabernet program. While the Adelaida Estate will never deliver a wine like Seavey that is also its gift. Paso Robles carries vastly different character than Napa Valley. In the respectful hands of a winemaker like Weintraub its a character he’ll continue to hone with refinement.

Copyright 2016 all rights reserved. When sharing or forwarding, please attribute to WakawakaWineReviews.com.

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2014 Bordeaux Wines Revisited

UC bottles 2

With the early and well deserved buzz that is taking place about the 2015 Bordeaux vintage, it’s easy to overlook some very good wines that 2014 Bordeaux produced. I can see why for many reasons. From the 2015 wines I’ve tasted so far, there is a lot to like about the wines. 2015 Bordeaux are supple, ripe, fresh and display a great sense of purity in the fruit. They have density and balance. At the top estates, perhaps one could say as a matter of style, they are a cross between 2009 and 2010. I’m sure you are going to hear a lot more about that in the coming weeks as more people taste and write about the wines.

More than style is going to separate the 2015 from the 2014 Bordeaux vintage, the price. You can take that to the bank! Trust me on this, there is plenty of talk all over Bordeaux saying they know the wines must be priced well to sell En Primeur. And yes, it’s possible that will take place. But just in case, if you are a fan of Cabernet Sauvignon driven wines of the Left Bank, there is a lot to like from the 2014 vintage, especially from the vineyards located in the Northern Medoc. And the prices for many of the best wines are reasonable.

Having tasted over 500 wines from 2014, Read Tasting Notes for all 2014 Bordeaux Wines I can safely say it’s a mixed vintage. There are years when a comment like that is meaningless and other years when there is actually something there. In the northern Medoc, primarily St. Estephe and Pauillac, some very fine wines were produced. There are also successful wines from St. Julien and Margaux. The vintage was more difficult in Pessac Leognan and Pomerol and St. Emilion is mixed. However, there were a few nice wines from the Right Bank from estates with Cabernet Franc plantings.

Generally speaking, if you are a fan of the Cabernet Sauvignon Left Bank wines, there are several chateaux that are worth considering adding to your cellar. Again, without a doubt, 2015 is a much better year, but it’s going to be a lot more money. So, if you’re a savvy Bordeaux buyer looking for wines that blend quality with price, you can find wines to buy from 2014.

Based on barrel tasting the wines in April, 2015, these are the best wines from the vintage that are worth taking a look at. It should also be pointed out that while this article focuses on the top red wines from Bordeaux in 2014, the dry white Bordeaux wines from Pessac Leognan and the sweet, white wines from Sauternes were also very successful.
The top 2014 wines from the Left Bank

2014 Mouton Rothschild – Deep in color with a complex nose of graphite, plum, blackberry and tobacco, this wine is sure to lure you back for yet another sniff. before you get to the first sip. It is full-bodied, silky, fresh and packed with sweet cassis, caressing your palate with a rich velour, leaving a lasting impression of espresso, cocoa and black raspberries. This wine has less concentration than 2009 and 2010 vintages, yet it still leaves you with sweetness, vibrancy and length. Using 81% Cabernet Sauvignon, 16% Merlot and 3% Cabernet Franc, the wine reached 13.1% alcohol with a pH of 3.78. 95-97 Pts

2014 Cos d’Estournel – Intense in color with a showy nose and the already present tones of tobacco leaves, anise, earth and vine-ripened berries, this wine is luxurious on the palate, plump and concentrated with roasted espresso bean, cocoa, warm berries, spice and freshness to the ripe fruits in the finish. Produced from a blend of 65% Cabernet Sauvignon,33% Merlot and 2% Cabernet Franc, the wine reached 14.2% alcohol with a pH of 3.77. The wine is aging in 80% new, French oak barrels. After a rocky start with the difficult 2013 vintage, Aymeric de Gironde has clearly stepped up his game! 95-96 Pts

2014 Latour – Fleshy, ripe, concentrated and long, with refined tannins, lush textures, depth and layers of sweet, ripe, dense, juicy berries, the wine promises and delivers purity, length, richness and a serious, age worthy, vibrant character. If I can afford it when it comes up for sale, I’d buy it! Using 89.9% Cabernet Sauvignon, 9.2% Merlot, 0.6 Cabernet Franc and .03 Petit Verdot that reached 12.89% alcohol, the Grand Vin represented 33.9% of the production. 95-97 Pts

2014 Margaux – A valentine of dark chocolate and roses melded with the aromatics of licorice, blackberry and cocoa create a complex perfume. The wine is elegant with a refined character, supple tannins and a burst of fresh cassis, cherry and cocoa that builds on the palate. The most striking quality to this wine is the clarity of fruit in the finish. While this vintage lacks the weight and density found in vintages like 2009 and 2010, the length is quite similar. Produced from a blend of 90% Cabernet Sauvignon, 5% Merlot, 3% Cabernet Franc and 2% Petit Verdot, the wine reached 13.2% alcohol with a pH of 3.68. This represents 36% of the harvest. 95-97 Pts

2014 Haut-Brion- Deep ruby in color, sweet, fresh and concentrated with layers of lushly textured, sweet, red and black fruits, this wine is bolstered with smoke, tobacco and tar. Silky, smooth and concentrated with velvety tannins flowing with pure cassis, the freshness feels good on the palate and will only get better. The wine was made from a blend of 65.5% Merlot, 32.5% Cabernet Sauvignon and 2% Cabernet Franc. The wine reached 14.25% alcohol with a pH of 3.67. 94-96 Pts

2014 Palmer – Espresso bean, truffle, floral, plum and earthy scents pop quickly as your nose meets the glass. A polished and elegant debutante wrapped in a gown of velvety tannins, this wine is fresh, clean and pure leaving you with a sensuous drape of lingering fruits. This wine is the first fully biodynamic vintage for the chateau. Produced from a blend of 49% Cabernet Sauvignon, 45% Merlot and 6% Petit Verdot, the reached 13.5 alcohol with a pH of 3.6. It represents 55% of the harvest, which took place between September 22 and October 14. 94-95 Pts

2014 Montrose – Cavernous in color and succulently layered with summer boysenberries, there is a refined freshness and a luxurious, creamy, soft texture to this wine. The wine is powerful, tannic and carries the structure to age. A sweet, fruity finish envelops the senses and lingers nicely on the palate. Representing 47% of the production, the blend is from 61% Cabernet Sauvignon, 30% Merlot, 8% Cabernet Sauvignon and 1% Petit Verdot. The wine reached 13.7 alcohol. This is a wine that could turn out better after elevage, so stay tuned. Herve Berland is clearly on top of his game producing sublime wines at both his St. Estephe chateaux today. There is going to be a lot of talk and attention focused on Montrose this year, as the annual Fete de la Fleur takes place at the estate in June. 94-96 Pts

2014 Pichon Baron – Dark in color, with black, blue and cassis fruit complicated by smoke, earth and tobacco in the bouquet. This wine is rich, dense, long, silky and lush. There is a beautiful purity to the layers of ripe, sweet, fresh fruit and plush tannins. The finish builds and expands pleasantly in the mouth. This wine is probably better than the delightful 2003 and not far from the even more better 2005. Crafted from a blend of 80% Cabernet Sauvignon and 20% Merlot, the wine reached 13.3% alcohol with a pH of 3.7. The Grand Vin represents 45% of the harvest. 95-96 Pts.

2014 Ducru Beaucaillou- Deep, dark ruby with purple in its hue, this wine is brimming with smoke, espresso, blackberry, black cherry, licorice, earth, a whole spice box of aromatics and that’s just the foreplay. The lush velour textured tannins, layers of dark berry liqueur and the lasting sensation of fresh, perfectly ripened fruit elevates this wine to the next level. This is the best wine of the appellation and once again, one of the top wines in the vintage. Produced from 90% Cabernet Sauvignon and 10% Merlot, the wine reached 13.5% alcohol with a pH of 3.81 and is aging in 100% new French oak barrels. 95-96 Pts

2014 Leoville Las Cases – With a deep, garnet hue, this full-bodied, concentrated, powerful wine starts off with cedar, earth and cassis. The firm, polished tannins leave your palate loitering about with spice and blackberry. This powerful, structured, bright, crunchy wine has a classic, fresh style. It’s important to note that its ample tannins and classic demeanor will require over a decade—probably two— before it really begins to drink well. Produced from a blend of 79% Cabernet Sauvignon, 11% Cabernet Franc and 10% Merlot, the wine reached 13.8% alcohol with a pH of 3.49 and is now aging in 85% new French oak barrels. 95-96 Pts

2014 La Mission Haut-Brion – Fleshy, bright, exciting and sweet, this full-bodied, tannic, rich and structured wine delivers a multifaceted finish of cassis, tobacco and dark berry but demands at least a decade to rise to its riches. The wine was made from a blend of 62% Merlot and 38% Cabernet Sauvignon with a pH of 3.67. 94-95 Pts

2014 Smith Haut Lafitte – With a deep color and a spicy-fruit-cigar-box sensation, the black and red fruits really shine through. There is a plush character to the texture with newness and lift, a touch of oak and sweet, ripe, spicy berries in the finish. From a blend of 62% Cabernet Sauvignon, 39% Merlot, 6% Cabernet Franc and 2% Petit Verdot, the wine reached 13.7% alcohol with a pH of 3.7. 93-94 Pts

2014 Leoville Poyferre – Intense in hue with silky, bright tannins, this wine offers the palate an assortment of plump, ripe, dark-red skinned fruit and a long, lingering finish with distinctive depth, structure, balance and brightness in the end notes. Blending 60% Cabernet Sauvignon, 35% Merlot, 3% Cabernet Franc and 2% Petit Verdot, the wine reached 13.25% alcohol. 93-94 Pts

2014 Pontet Canet – Inky, dark in color with purple accents in its hue, this wine packs a punch with its full-bodied style. Surprisingly elegant for Pontet Canet , this wine is fresh with sweet, ripe fruits accented by chocolate and black cherry tones. The tannins are neat and refined, leaving you with the sensation of licorice, chocolate-infused cassis and black and blue fruits. 93-95 Pts

2014 Pichon Lalande – This is precisely what I’m looking for in a Pichon Lalande, silken and velvety tannins with a concentration and richness of ripe dark berries, chocolate and black cherries. This wine has length, polish, freshness and sensuous textures. A blend of 65% Cabernet Sauvignon, 22% Merlot, 7% Cabernet Franc and 6% Petit Verdot, the wine reached 13.2% alcohol, with a pH of 3.7 and was produced with 50% of the harvest. 93-95 Pts

2014 Calon-Segur – Fans of the older, strict-style wine previously produced at this estate might be scratching their heads but I loved it! It is a rich, dense, fat and well-dressed grande dame of a wine with layers of sweet, ripe, juicy black fruits, supple, polished tannins and outstanding concentration. The plum-filled finish is long and clean, fresh, round and sweet. Produced from a blend of 66% Cabernet Sauvignon, 19% Merlot, 13% Cabernet Franc and 2% Petit Verdot, the wine reached 13.8% alcohol with a pH of 3.70. Laurent Dufau has clearly upped the ante in the competition for the best wine in the appellation and the best is yet to come! 93-95 Pts

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Suzanne Mustacich Bordeaux in China Thirsty Dragon, Review, Interview

Suzanne Mustacich Thirsty Dragon Author

If you’ve wondered about the who, how, when and why Bordeaux became the hottest wine in the Chinese market with such incredible fury, read the new book by Suzanne Mustacich, “Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines.”

The book is not for everyone, in part, because Bordeaux in China is about such a specific topic. The book easily flows between fascinating to mundane and geeky and back again as quickly as great wines flow from the bottle. That being said, if the topic interests you, there is no better source material for you to read.

For many people, the birth of the Thirsty Dragon which sparked the new, hot romance of Bordeaux in China begins in 2008, when taxes on French wine imports were reduced to zero, thanks to the efforts of the famous wine collector, Henry Tang, who was also the Hong Kong Chief Secretary. As the book explains, that is not the case.

The initial seeds for the marriage between Bordeaux and China were planted 2 decades earlier, in 1988, when Montrose Food and Beverages opened its doors and became the exclusive distributor for many of the most in-demand Bordeaux wines, including Chateau Lafite Rothschild. The tome delves into fascinating details about the early pioneers in the Chinese market. Don St. Pierre Sr. and his son figure prominently in the book, as they should. Already active in China by 1985, although not in the wine business, Don St. Pierre Sr. went on to found ASC, the Asia Solutions Company, which became one of the true powerhouses in the Chinese wine market.

Suzanne Mustacich goes further than listing the known players, she also lays out the political and financial necessity of doing business with the Chinese Government, for those that want to do serious business in China.

Jean-Guillaume Prats, whose family owned Cos d’Estournel in St. Estephe was also an early participant in China. Prats went to the region in 1995 hoping to find or create a new market for their wines. It was slow going at first, mostly because the market was small, with scant product to sell. In a few years, the Chinese market took off! By 1997, Berry Brothers and Bordeaux Index were already fighting for market share.

Things finally exploded into a boom market Bordeaux had never seen before. The book takes you through the catalyst for the explosion and the reason behind the implosion in detail.

What really makes the book memorable is the use of real names and quotes from people in the industry about Bordeaux and the Chinese market. Some of those named, were not too happy being part of the book. But that is what a good journalist does. She also got numerous reliable sources to go on the record and spill, little known secrets that only people deep inside the trade were aware of.

The explosion of the Bordeaux market, which quadrupled prices overnight, kicked off in 2008. The lowering of import taxes on wine to zero was the impetus for the initial jump, but the desire for good old fashioned, capitalistic profit, coupled with the value of gifting expensive wines to the right people for favors catapulted the Chinese market for Bordeaux into the stratosphere! The first wine auction held by Acker Merral and Condit in Hong Kong realized prices that were so high, they could never have even been dreamt of.

From that point forward, new companies could not open fast enough, and buyers could not pull out their wallets quick enough to satisfy their burgeoning market or the profit hungry negociants and chateau owners. That was just the beginning of the explosion, which the book covers in detail.

This is where you picture Henry Hill in “Goodfellas saying, “Those were the good times, then came the bad times,” which you heard just before the implosion of the Chinese Bordeaux market.

Chateau Lafite Rothschild led the train up with its incredible rise in prices. The other First Growths were not far behind. When the 2009 Bordeaux vintage was offered, the market was off the charts, in volume and price. By the time the 2010 wines were ready for delivery, Newton’s law came into play and Lafite Rothschild led the market back down again, and the ride down was much faster and dropped much farther than the road up. Hundreds of millions were lost by speculators.

The book goes into detail on the tens of millions worth of Bordeaux that Chinese merchants returned, (Their view) or the tens of millions worth of wine Chinese merchants walked out on, refusing to pay for their commitments, which is how the negociants saw it. The book spills what many see as embarrassingly, specific details on the wines returned, who walked out on the deals, and who was left holding the bag.

The completely diametrically opposite way of viewing the situation is one of the most interesting aspects of the book. To the Chinese, this was simply good business. After all, why lose money? To the Bordeaux merchants and chateau owners with hundreds of years in the trade, this was bad business, a deal was a deal, win, lose or draw. That coupled with the problems caused by the Chinese not understanding all top wines were sold on the Place de Bordeaux through the negociant system, making sales only possible if they were purchased through middlemen, created a culture clash. It also gave birth to a new market for custom bottlings and labeling of mundane Bordeaux wines to sell as exclusives to the growing Chinese marketplace.

The temporary nail in the coffin, (Temporary for optimists, permanent for pessimists) came in 2012 when the austerity policies of Xi Jinping kicked in and Chinese citizens were no longer allowed to publically flash signs of wealth. The book also touches on the massive amount of counterfeit wines bought and sold in China.

Even more interesting is how much of a role the Chinese Government played and continues playing in the marketplace. Personally, while I understand the birth of the local Chinese wine industry taking place in areas like Ningxia are important to some people, I wish the Dragons thirst could have been quenched by drinking more Bordeaux and less Chinese wine, as I found myself skipping those passages.

If all this seems interesting to you, there is no better read in the marketplace than “Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines.”

Thirsty Dragon Book Cover

We spoke with Suzanne Mustacich in detail about The “Thirsty Dragon,” to find out just how much the Chinese market was really lusting for Bordeaux wine.

Jeff Leve – What was your inspiration to write the book?

Suzanne Mustacich “People ask why I decided to write a book about the Chinese encounter with the French wine industry — and the answer is easy. I’ve been in Bordeaux since 1999, and I’ve covered a lot of stories, but I’ve never seen anything like this. The characters are amazing — they’re colorful, intriguing. There’s a sense of adventure and risk, of big wins, big losses, big dreams, big deceptions. And the cultural clash is fascinating.”

Jeff Leve –In many ways, isn’t that something that can be said to be taking place in other parts of the world as well?

Suzanne Mustacich “In fact, Thirsty Dragon is one part of possibly the most relevant conversation we can have today. How do we in the West do business with China without being swallowed whole?
When I began investigating the story, I focused on what was unique to wine, unique to Bordeaux’s way of doing business and building markets, but gradually I realized that Bordeaux was facing what many companies and regions would eventually face when they begin trading with China.”

Jeff Leve – How long did it come to complete the book?

Suzanne Mustacich “I began gathering information in 2010, though the story hadn’t yet taken shape. I sold the book proposal in 2013, and delivered the final manuscript two years later. The research was a massive undertaking. Quite a lot of material didn’t make it into the book.”

Jeff Leve – What were some of the most surprising things you learned when writing the book?

Suzanne Mustacich “Hmmm. It takes a lot to surprise me. But I can tell you what piqued my interest. There were times when I’d be discussing a business deal that had gone sour, and the Bordelais would say, you can’t ask the Chinese person, they’ll never talk about it, the subject is ‘taboo’ or a ‘loss of face,’ yadda yadda. So I’d contact the Chinese person and ask about the taboo subject. I can tell you that the only subject off limits was their family. They were happy to discuss, for instance, cancelled orders or attempts to remove intermediaries. This was business. This was how they did business and it was a business model that had made them very rich. Why wouldn’t they talk about it?”

Jeff Leve – Was there anyone person that you wish you could have interviewed for the book, but they were unavailable for one reason or another?

Suzanne Mustacich “I can only think of three, and two were criminals! The third was involved in some shenanigans. It’s unfortunate, but shady people often avoid journalists. But I interviewed many, many people for the book, and greatly appreciated the stories they shared.”

Jeff Leve – As the book can be unflinching candid in spots, what has been the reaction in Bordeaux?

Suzanne Mustacich “So far the reaction in Bordeaux has been one of respect. I’ve been told several times that I was fair. People are generally very impressed with the amount of work I did. But mainly, they really enjoyed reading about people they know – and in some cases, themselves – in a book with suspense and adventure. They weren’t expecting that.”

Jeff Leve – What about in China? Was the reaction different?

Suzanne Mustacich “In general, people in Asia, seem to regard this as a book about China, not Bordeaux. For them, it’s an interesting addition to an ongoing conversation. The Chinese edition will be released in June and the Taiwanese edition will also be released this year. Both are mainstream, well-regarded publishers. The feedback I’ve had from Hong Kong Chinese readers has been positive so far. They seem to really enjoy a) a business book about wine, and b) a book that puts the story in the context of China’s drive to move millions out of poverty.”

Jeff Leve – What do you think are the prospects for the 2015 Bordeaux vintage selling as a future in China?

Suzanne Mustacich “I don’t think there’s much interest in buying Bordeaux en primeur in China. Collectors and traders lost money on the disastrously overpriced 2010 vintage. They haven’t forgotten. And that impacts the trade not only in Bordeaux, but in London and Hong Kong. There is still a lot of uncorked 1855 grand cru classé wine in China that needs to work its way through the system. I expect there will be some cautious purchases, perhaps for those who collect large formats. But the myth of scarcity – that you’d better buy the wine now or you’ll never get any – is shot. There’s plenty of excellent, moderately aged Bordeaux available to retailers and consumers. Plus, there is the uncertainty hovering around the Chinese economy at the moment, not to mention Europe and the UK. No one is quite sure where we’ll be in terms of exchange rates in two years. But I do think there will be interest in the vintage in China — but they’ll be looking for good deals, great quality at relatively low prices, which eliminates that group of ’en primeur’ wines at the top end. Certainly Chinese investors will be looking at prices. We’ll just have to wait and see what the chateaux do in terms of pricing their wines.”

Jeff Leve – Sales of vineyards have with only 2 exceptions, not focused on trophy properties. Not that many top estates come up for sale that often. But from what you learned, do you think there is interest in buying a trophy estate, should one come up for sale?

Suzanne Mustacich “Absolutely. I don’t think that has changed. Chinese investors continue to snap up Bordeaux estates – mainly these are not trophy estates, as you say. But that doesn’t mean they wouldn’t like to own a trophy estate. Eventually it will happen. I think it will be someone who has come to be accepted in wine circles, so it won’t be ‘shocking.’ It’ll be, oh yes, of course, we’ve known him for years. But these estates are worth huge sums today. That’s why we see so many institutional investors. Chinese investors, private or state-controlled conglomerates, can certainly go toe to toe with any Western company in a bidding war. They’ve shown that over and over again.”

Jeff Leve – What do you see as the long prospects for Bordeaux sales in China?

Suzanne Mustacich “It’s been a roller coaster ride for Bordeaux, but the long-term prospects for everyday Bordeaux is very strong. They can deliver quality, quantity and price as well as the brand ‘Bordeaux’. Remember Bordeaux produces roughly 700 million bottles a year and only 5 or 6% is Grand Cru Classe’. It’s the expensive Bordeaux that’s been hit by the anti-corruption campaign. But as China’s urban middle class expands, wine consumption increases. They’re ordering online and buying inexpensive wine. They’re trying different kinds of wines. Bordeaux has strong recognition, so if it’s priced for this market, it should sell. When China opened to the West, Bordeaux was shipping fewer than 4000 bottles to China. It was about 55 million for the 12 month period June 2014- June 2015. That is a phenomenal success that people tend to forget.”

See the full post

http://winenews.4seasonswine.org/2016/03/21/suzanne-mustacich-bordeaux-in-china-thirsty-dragon-review-interview/